BI

BI Introduction

BASIC LOGO

The smooth curve design and sophisticated typography represents the dignity of market No.1 brand. Blue, the main color of inus logo, symbolizes excellent product design and future-oriented technology. A lighter tone of blue was used for the logo on products for better attention.

KOREAN WORDMARK

Korean wordmark was developed to emblemize the official brand name in Korean to supplement the legibility of basic logo. Designed in harmony with the basic logo, it cannot be changed without permission.

COLOR SYSTEM

Inus brand colors are one of the critical factors to establish our integrated corporate identity.
The following color charts can be used to apply and manage exclusive colors in an accurate manner and minimize errors.

Primary Color

INUS Blue

CMYK
RGB
HEX

100,20,0,0
0,204,255
#00CCFF
80%
60%
40%
20%

Sub Color

INUS Gray

CMYK
RGB
HEX

0,0,0,65
89,89,89
#595959

Secondary Color

INUS Dark Blue

CMYK
RGB
HEX

100,70,10,50
0,38,115
#002673
INUS Green

CMYK
RGB
HEX

70,35,75,20
61,133,51
#3D8533
INUS Brown

CMYK
RGB
HEX

30,38,72,10
161,142,64
#A18E40
INUS Light Blue

CMYK
RGB
HEX

71,42,0,0
74,148,255
#4A94FF

Mono Colors

Black

CMYK
RGB
HEX

0,0,0,100
0,0,0
#000000
Gold

CMYK
RGB
HEX

20,40,100,5
194,145,0
#C29100
Silver

CMYK
RGB
HEX

6,4,3,39
146,149,151
#929597