BI

BI Introduction

VELA is a brand of modern, with the blend of smooth curves on its confidently extending straight lines and end lines.
VELA expresses the technology and beautiful shape of the product, and symbolizes infinite possibilities and flexibility in the global market.

BASIC LOGO

The VELA logo will be the most imporant asset of the brand image. The logo is created and used digit ally, and arbitrary transformation of the logo by shape, proportion, and body is not allowed.
There must be a safety margin around the logo. The minimum size to ensure visibility for print, 2mm, and for digital, 5.5 pixels(72dpi).

COLOR SYSTEM

Logo can only be used with the following HEX codes. The Secondary Color, will only support the primary colors.

Primary Colors

BLACK

CMYK
RGB
HEX
Pantone

40,0,0,100
0,0,0
#000000
Black
GREY

CMYK
RGB
HEX
Pantone

56,46,44,10
117,120,123
#75787b
Cool Grey 9C
WHITE

CMYK
RGB
HEX

0,0,0,0
255,255,255
#ffffff
BLUE

CMYK
RGB
HEX
Pantone

91,76,1,0
0,67,206
#0043ce
Dark Blue

Color Palette